Perspective FM podcast; A podcast by founders of creative agencies, giving our perspective on starting and running our own companies.
This week Jon & Dan talk about how they go about charging their clients. How to determine if new business enquiries have appropriate budgets and how to approach the subject of money.
We explore how we both determine how much we should be charging based on a brief and how much a client can afford. We also cover the logic for accepting work with a budget in mind, and different ways of charging, invoicing and tracking work across our businesses.
On this episode Jon & Dan take a listener question. Steve Cowburn writes in to ask:
“Why do people start their own companies, given that the rewards and workload can be tough? What is that 'certain something' that we get out of doing it for ourselves?”
This week Jon is joined by Dan to talk about how we manage your time and feel productive while running our agencies. It’s a hard thing to quantify and we feel every business and person running them are different. But we talk about what works for us, along with what doesn’t.
This week Jon is joined by Dan to talk about how to sell the value of the design process to clients. If you’re working with clients who don’t understand the value of design or simply don’t have any experience working with a design team, how do you communicate the value your design process can bring?
Jon is joined today by Anna McLoughlin of Inkspiller. Inkspiller are a copy and brand strategy consultancy helping businesses find their inner voice and communicate to the world. Anna works mostly with creative companies - helping agencies to find their voice and communicate what makes them different. Anna recently took Every Interaction through this process and the result was a new content strategy that led a revamp of their website.
This week Jon is joined by Matthew Lenzi of Hanno - a globally distributed product design agency. Hanno are quite unique in the way that they run their business; a distributed team working around the world using a forward-thinking vision of 'how companies should work in the future'. They’re living the dream sold to us by the level of communication offered by the internet - something that’s quite unique and I’ve not seen anyone else do as successfully before. We talk about how they got started and made this model a success.
This week Jon is joined by Pete Campbell from Kaizen Search - an SEO and digital marketing agency based in London. Pete started his agency less than 3 years ago by himself, and has since successfully scaled to 9 people.
This week Jon is joined by Brad Flowers from BullHorn Creative - a brand & communication strategy agency in Kentucky USA. Brad and his fellow directors have been making changes to how they run their business, inspired by meeting folks at peer groups and studying business books. This inspiration has helped provide them with a more solid foundation for growth and stability. In this episode Jon and Brad go over this experience, and share how anyone else can do the same.
Jon is joined by Rory MacDonald from MadeTech - an agile development agency - to talk about how you can use agile methodologies to deliver website development projects.
This week Jon is joined by Dylan Baskind - designer/developer and founder of proposal writing tool Qwilr. We speak about Dylan's journey from working in the agency world, having direct clients and hitting frustrations with creating proposals in the ‘print’ mentality of an A4 PDF doc that takes way too much time to create and delivers an inferior experience for both creator and client. We talk about how Qwilr came to be and what goes into making a great proposal.
