#17 Introducing systems and process to give your business more structure, with Brad Flowers from Bullhorn Creative


This week Jon is joined by Brad Flowers from BullHorn Creative - a brand & communication strategy agency in Kentucky USA. Brad and his fellow directors have been making changes to how they run their business, inspired by meeting folks at peer groups and studying business books. This inspiration has helped provide them with a more solid foundation for growth and stability. In this episode Jon and Brad go over this experience, and share how anyone else can do the same.

In this episode they cover

  • Focus on working more on your business than in your business.

  • Adapting and assigning roles to individuals as you grow.

  • Having accurate data to be able to make informed business decisions.

  • Understanding your core values of your business - why you exist.

  • Using peer groups to share experiences and learn from others locally.


Show notes

There are some great blog posts over on Bullhorn’s blog. A few recent examples include:


iTunes  /  Overcast  /  Pocket Casts  /  RSS feed

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#16 Delivering website development projects using agile processes, with Rory MacDonald from MadeTech


Jon is joined by Rory MacDonald from MadeTech - an agile development agency - to talk about how you can use agile methodologies to deliver website development projects.

In the episode they cover:

  • What characteristics make a successful agile delivery?

  • How to spot a if a client is going to be suitable to work in an agile way

  • Managing scope, budget and timelines with agile

  • Working with clients to understand complexity

  • Managing risk to ensure software is shipped and deliverables

  • Reassuring customers that the agile processes you are proposing will deliver them the results they need

  • Educating clients about the benefits of agile processes and transforming businesses from within using it


Show notes


iTunes  /  Overcast  /  Pocket Casts  /  RSS feed


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#15 How to create a winning proposal with Dylan Baskind from Qwilr


This week Jon is joined by Dylan Baskind - designer/developer and founder of proposal writing tool Qwilr. We speak about Dylan's journey from working in the agency world, having direct clients and hitting frustrations with creating proposals in the ‘print’ mentality of an A4 PDF doc that takes way too much time to create and delivers an inferior experience for both creator and client. We talk about how Qwilr came to be and what goes into making a great proposal.

Dylan also shared with us his top tips for making sure your proposal has the best chance of helping you win the work:

  1. Make sure it looks fantastic. You can’t put a price on first impressions and if the first thing a potential client sees from you has a design that is not pleasing to look at, then you’ve almost already lost. That first impression must be made immediately, as they will form an opinion within the first few milliseconds. Web users judge sites in the blink of an eye.
  2. Use data-driven quantitative proof to back up your claims for case studies. Tie your work directly to project success metrics to validate the worth and investment in your input. 
  3. Use a compelling story to communicate past case studies to clients. Teehan+Lax used to write case studies in a wonderful way. An approach we've started experimenting with at Every Interaction. 

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#14 How to sell an MVP


This week Jon and Dan talk about Minimum Viable Products (MVPs) and how they both use this as a sales tool. How to introduce an MVP to a client, how to steer a client asking for an MVP in the right direction, controlling expectations and changing how people think about what an MVP is supposed to achieve. There are a lot of challenges to do this properly so that your client has a greater chance of success, and you get more work from them as a result.

Show notes

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#13 Brexit; concerns about the leaving the EU


Jon is joined again this week by Dan Gent. They talk about the UK’s referendum to leave the European Union and what effects Brexit might have on their design agencies. Covering their fears about the uncertainty the future might hold, possible impact on new business and hiring, as well as what they are both going to be doing to try and weather the storm. Trying not to focus too much on the negatives, they speak about how to make the best of Brexit and how small agencies might be able to turn this unfortunate series of events to their advantage. 

The future is uncertain and so we may revisit this topic in time once the situation has evolved and we think it relevant, but this episode quite accurately captures our current state at this moment in time. 

If anyone else out there is concerned about what Brexit means for their digital agency and would like someone to talk to - please reach out, we’d be happy to talk.


Further reading

Interesting survey from London Tech sector businesses finding that 74% believe the business environment may get worse, but only 22% expect to scale back their planned growth ambitions as a result.

This video from the brilliant CGP Grey speculates about the likelihood of various possible outcomes of the referendum result.

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