#4 Having a specialism


Does having a specialism put you in a better position as a new/smaller agency? Dan and Jon fumble around what they think are their respective agency specialisms (defining exactly what you do is so hard!) and how taking that approach benefits them in what they do for their clients. We talk about how we both started out and how things changed as we matured. Both having come from full-service agency backgrounds, we discuss how that’s not where we see the future of our companies and how focus can help make your agency more successful.


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