#15 How to create a winning proposal with Dylan Baskind from Qwilr


This week Jon is joined by Dylan Baskind - designer/developer and founder of proposal writing tool Qwilr. We speak about Dylan's journey from working in the agency world, having direct clients and hitting frustrations with creating proposals in the ‘print’ mentality of an A4 PDF doc that takes way too much time to create and delivers an inferior experience for both creator and client. We talk about how Qwilr came to be and what goes into making a great proposal.

Dylan also shared with us his top tips for making sure your proposal has the best chance of helping you win the work:

  1. Make sure it looks fantastic. You can’t put a price on first impressions and if the first thing a potential client sees from you has a design that is not pleasing to look at, then you’ve almost already lost. That first impression must be made immediately, as they will form an opinion within the first few milliseconds. Web users judge sites in the blink of an eye.

  2. Use data-driven quantitative proof to back up your claims for case studies. Tie your work directly to project success metrics to validate the worth and investment in your input.

  3. Use a compelling story to communicate past case studies to clients. Teehan+Lax used to write case studies in a wonderful way. An approach we've started experimenting with at Every Interaction.


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